Joe as a lead character instead.īut when toy giant Hasbro wouldn't offer newcomers to feature films a licensing deal to use the action figure in their film, they tried out the lead as space hero Lightyear. When Tinny the tin toy was deemed too outdated for a film made in the '90s, producers considered G.I.
(John Parra/Getty Images for Disney)Īnother key approach is to try things without committing to them. The success of Toy Story has turned the franchise into a merchandising juggernaut. "So there were several scenes where Woody just seems like a jerk." Try, try and try againĪt Pixar, says Sawyer, no one claims ownership over ideas, instead choosing to work collaboratively to develop the best end product.įilmmaking is not "a linear path that goes from a brilliant genius creator who comes up with the brilliant genius product and then it gets made into a movie," he said. "In another scene, Woody was pushing Buzz Lightyear out the window." "In an earlier script, Woody was abusing the slinky dog character," Sawyer explained. Woody, too, was rewritten from scratch late in the film's production when the creators and executives at Disney deemed him too unlikeable. "Pixar had to rewrite every line that Buzz Lightyear says and completely reconceive his whole personality," Sawyer added. But there was one problem: the dialogue written for Crystal no longer fit. That's when director John Lasseter brought in Tim Allen, who would eventually bring Lightyear to life. (Submitted by Keith Sawyer)Ĭrystal, however, was unavailable for the film. Psychologist Keith Sawyer researches creative practices in the workplace. The character was written to sound arrogant and self-aggrandizing. It wasn't just that characters were replaced - their personalities were rewritten and voice actors were reconsidered.īuzz Lightyear, for example, was originally meant to be voiced by Billy Crystal. "It requires this creative process where things change constantly, where people are receptive and open, and we have these iterations where the characters change non-stop." 'Woody just seems like a jerk' "I don't think it would have been as successful if we took the original script in 1991 and just made it exactly that way," he told Day 6. Without the writers and producers' openness to trying new things, however, Sawyer believes that could have been far different. In total, the company has released nearly two dozen feature films. Since the release of the first film in the franchise, Pixar has released three sequels. It also became a merchandise juggernaut for Pixar and Disney, spawning an entire world of toys and paraphernalia.
Pixar's Toy Story was the first fully computer-animated feature film and received near universal acclaim when it hit theatres.
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The character of Buzz Lightyear, centre, was developed after Hasbro refused to license the G.I. "I think the reason why Toy Story is so successful is because of the wandering creative process that went into it," said Sawyer, who researches creative practices and came upon the film's origin story as part of his book Zig Zag: The Surprising Path to Creativity. 1995 premiere, the processes behind the groundbreaking film's development are considered a case study of creative collaboration, according to psychologist Keith Sawyer.
Both were eventually considered either too old-fashioned or too creepy to be the film's stars.Īs the story and characters evolved the pair eventually morphed into Woody - now a stuffed, loyal cowboy - and Buzz Lightyear, an overly confident space ranger. In the film's original 1991 script, the writers imagined a buddy comedy starring Tinny, a one-man band tin toy, and Woody, a ventriloquist dummy. When the team at Pixar started work on Toy Story nearly three decades ago, the iconic animated film looked and sounded far different.
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